Lazarus Media & Data Planning

With the growing need for promotional research data and fast access to TV broadcast content within the broadcast media industry, OvationData have created a strategic alliance with three of the most prolific broadcasters in the UK to provide a strategic media planning tool for coding promotional elements.

Working in partnership with the BBC, ITV and Channel 4, OvationData have developed Lazarus – a media planning tool which empowers the user with the ability to monitor their own promotional campaigns, as well as those of competitors, with easy integration into your current audience data systems.